BY FABIANA CHAVEZ, EL PAIS
The year was 1950 and one of the most effectives and transcendent cigarette commercials was created: The Marlboro Man. Don’t let this image of a cowboy that can do anything he wished distract you from your chores when you see a poster of him smoking a cigarette with a catchy message: “Come to where the flavor is, come to Marlboro Country.” The Bell Pottinger Management Team recreated the poster today, giving it a different spin.
The company discussed today whether they should make a contract with Phillip Morris to recreate him, so more marketing can be done for the Marlboro company. Now he is not a cowboy, now he is a CEO that has an apartment with the prettiest view of Manhattan. He can also do anything, he is invincible and his money can guarantee him a bright future. So why wouldn’t they accept this new social campaign? Altria Group has just hired marketing specialists to create a draft of what the new poster will look like and we have the preview:
The committee worked hard and discussed the matter. We believe that their efforts are sure to keep their clients happy.